     
WHAT
TO EXPECT WHEN CREATING YOUR VIDEO PRODUCTION
First
of all, we try to make it as easy as possible for you. After all, you're
an expert in YOUR field, but you may know very little about the process
of creating a marketing video. We can't begin to cover everything here,
but there are three basic phases of producing a high quality video production.
PRE
PRODUCTION
It's
probably the most important part of your video. Here is where the ideas
start to take shape. You may have some ideas, and we'll offer our creativity,
and our experience in producing advertising for great clients for the
past 30 + years. What are all of the elements you can use in your video?
We'll choose the ideas that will best communicate YOUR IDEAS to your audience,
and that will fit within your budget. Here's a few questions we'll discuss:
1) What do you want to say
about your business?
2) How are you going to use
this video? Website broadcasting, DVD handouts, trade show looping video,
in-store demonstration?
3) Who is your target audience?
What characteristics do you want to appeal to?
4) What do you want your audience
to do after watching the video? What emotions do you want them to have?
What actions should they take?
5) What's our timeline? How
long do you plan on using this particular video?
6) What's your budget? List
things that must be included, and list things that would be nice to have
included.
7) How involved do you want
to be in the production process?
8) Quantity needed. (Internet,
DVD, CD)
PRODUCTION
Once
we have the basics understood, we'll prepare a storyboard and script for
you to look at. Making changes to the paperwork is much easier than trying
to change something after we've already shot the video. The storyboard
is the master plan that lists all the elements of your program. It's a
roadmap for everyone to know exactly what is going to happen.
Production
is where all of the on-camera parts are shot and captured. If we're shooting on location, it's important to
let all of the interested parties know in advance of our presence. That
includes everyone who may appear in the background, on camera, even your
security people.
Video
production is very much like movie production. It's typically shot out
of order. The magic happens in post production when we piece everything
together. If non-professional people are going to be featured, they should
be briefed on what will be required of them.
We
want you to appear natural and relaxed. If you try too hard, you'll look
phony, and you won't appear believeable. We'll help set you at ease so that you will look relaxed, honest and natural.
Sometimes, people don't even realize that we're recording them until well
into the process! Later, we blend all of the best parts together to create
a simple and clear message.
POST
PRODUCTION
This
is where all the pieces are put together into your final video production.
While the exact methods of how we try to emphasize your best selling points
are closely guarded, we can tell you that we use the same software that many Hollywood studios use to accomplish the magic.
Once
we have the video complete, you'll have the opportunity to view it and
suggest any changes. Keep in mind that Our Production Studio can offer
low prices because we work carefully and quickly. If you make significant
changes to the video mix, the price will increase to reflect the extra
time involved. Remember what we said about PRE PRODUCTION?
After
the approval process, your video production is either duplicated onto
DVD copies, or for website broadcast, we provide you with the digital
files necessary for your webmaster to insert into your webpages. We also
offer you our webservers to host your video. You just link to the video,
and our webserver takes care of playing the video! It's great when you
simply want to send out emails of your video, and include a link to your
video in the body of the email!
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